SummaryAdd links about teaching the project on analyzing advertisements here.

Caitlin Fahey's AdvertisementAnalysis Slideshow

AdvertisementAnalysisClassExercise by SarahWray

SelfAsAdvertisement by SarahWray

FindAds SarahWray

CigaretteFilm SarahWray

Caitlin Fahey's Fun InClassAd Project

Mass Media Advertising Terms -Some terms to help students analyze advertisements

Analyzing Advertisements Blog

To be done when you first introduce the project:

Have students view this ad

Write a 250 word blog reacting to the ad from the opposite sex point of view (girls as guys, guys as girls), analyze how effective it would be if you were that sex, what is your reaction as that sex? -- DarcyWebber

AnalyzingAdvertisementProjectLessonPlan -- DarcyWebber

ViereggeLessonPlan4 - QuentinVieregge

ViereggeLessonPlan5 - QuentinVieregge

Positive examples for Rhetorically Analyzing Ads.

Samples

SomemoreSamples

TaylorjoyMitchell

ViereggeLessonPlan7 - QuentinVieregge

AdvertisementAnalysisExercise by TiffanyLowden

Group work: Using Ethos, Pathos, Logos Create a brief advertisement sketch. As a class pick a board based marketing product.

(Shoes, Energy Drinks, Condoms, Jeans)

From information gathered during writing Project Three: Create an ad that will work.

You will need two class times. A semi-large computer room. Creative students that like group work. Time to analyze these ads in order to make a compulsive purchase. Money need not be real. Students must learn about trademark marketing ploys. Sex. Humor. Often sell -TaylorjoyMitchell

MLA documentation for ADS

To cite an ad, state the name of the product, company, or institution that is the subject of the ad, followed by the descriptive label Advertisement, neither underlined nor enclosed in quotation marks. Conclude with the usual publication information.

Samples for commercial or print ads:

Air Canada. Advertisement. CNN. 15 May 1998.

The Fitness fragrance by Ralph Lauren. Advertisement. GQ. Apr. 1997: 111-2.

--if the magazine or print ad does not have a page # write the MLA citation like this:

Scholastic. Advertisement. Ebony. Feb 2003: n. pag.

Sample for Online ADS:

Lee Mood Ring. Advertisement. 29 June 1998. http://www.leejeans.com/features/moodring.html.

TaylorjoyMitchell

Analyzing Political Ads

PBS has a terrific webpage, Dissect-An-Ad, which I used as an in-class activity in order to model how I would analyze ads. Because the students were not familiar with either candidate (yes, one is a Kennedy), they were detached emotionally and could analyze the ads more honestly.

I asked the students who they would vote for if the only information they had was what they saw in the commercials. Their responses were quite interesting. -- MarisaIglesias

http://www.pbs.org/pov/pov1996/takingonthekennedys/dissect.html